Our VISION
At NUTECH, we’re redefining what it means to train. Our apparel fuses cutting-edge design with performance-enhancing technology, engineered for those who demand more from every rep, every sprint, and every drop of sweat. Built with our proprietary interior layering system, each hoodie is crafted to intensify your workouts by maximizing sweat and heat retention—helping you train harder, push further, and recover stronger. But this is more than just clothing. NUTECH is a movement—where innovation meets dedication, and style meets function. We’re not just building gear; we’re building a culture. One that believes greatness is earned, and performance is the uniform.
Our Mission
Born from our experience as professional athletes, NuTech was created from a simple idea — why not make a sweater that helps you get more out of every workout?
Our mission is to help people earn their results faster through innovative, performance-driven workout wear that amplifies effort without adding extra strain. Every NuTech product is built to enhance your training, drive motivation, and keep you moving toward your goals with energy and confidence.
There’s nothing else like it — NuTech Performance Wear is more than clothing. It’s technology designed to help you sweat smarter, push harder, and perform better..
Meet the Team
Michael Atkinson
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Founder
Tryone Crawford
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.
CEO/Partner
Partner
Tarrence Crawford
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
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